International Business Times

Primary advertising focuses on advertising the benefits of a range of products rather than one specific product to increase demand. Also known as generic advertising. Read more

Primary advertising focuses on advertising the benefits of a range of products rather than one specific product to increase demand. Also known as generic advertising. Read more

Primary advertising focuses on advertising the benefits of a range of products rather than one specific product to increase demand. Also known as generic advertising. Read more

The trial-and-error business approach lets business owners try various strategies, make mistakes, and learn from them. The method enables you, the business owner, to use mistakes as stepping stones to expand your business. It also helps you to identify a strategy that is not working for your business so that you can let it go. What is trial and error in business? As a student in science class, you learned that successful experiments are part of a trial-and-error process known as the Scientific

A fractured, or fragmented, market is one where there are no clear leaders in the industry. Big or small, the businesses don't lead, yet they don't follow either. Though it's possible to operate a business this way -- people have been doing it for centuries -- there are still some major concerns, with expensive logistics and low-profit margins being the top two. So for a business to find success in a fractured market, operators need to be strategic about logistics costs, increasing sales and bu

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. The digital shift has forced businesses to look for better and creative ways to keep up. Though traditional outlets like TV ads, billboards and active campaigning may still be effective, businesses should use these techniques in different ways. Here's how you can increase your business' visibility through creative marketing campaign

Market audiences are more reliant on digital devices than ever, being influenced more by passive marketing strategies than traditional, attention-seeking campaigns. The digital shift has forced businesses to look for better and creative ways to keep up. Though traditional outlets like TV ads, billboards and active campaigning may still be effective, businesses should use these techniques in different ways. Here's how you can increase your business' visibility through creative marketing campaign

What's the real cost of going green? Many industry leaders avoid investing in wind and solar energy, and unsurprisingly, most of the energy consumed in the U.S. still comes from nonrenewable sources. It makes you wonder if renewable energy has a place in the future of small businesses. Well, things are changing -- gradually. With modern advances in wind and solar equipment (and their storage systems), renewable energy sources have earned the same status as the traditional power grid. Simply pu

What's the real cost of going green? Many industry leaders avoid investing in wind and solar energy, and unsurprisingly, most of the energy consumed in the U.S. still comes from nonrenewable sources. It makes you wonder if renewable energy has a place in the future of small businesses. Well, things are changing -- gradually. With modern advances in wind and solar equipment (and their storage systems), renewable energy sources have earned the same status as the traditional power grid. Simply pu

Proper planning is essential to start a business, and every successful business has definite needs. One main thing that needs to be taken care of from day one is the company's financials. Multiple bank accounts are essential for proper money management. Business owners should do adequate planning of numerous bank accounts before starting a business. Several bank accounts are needed to manage the finances well and also to prevent a financial crisis. A business account should be separate from a p

The INSEAD Business School reports that family businesses constitute a whopping 60 percent of global employment and 70 percent of global GDP. Indeed, experts recognize family businesses as a crucial driver of both global growth and international trade. Overall, it seems that the global economy stands tall on the shoulders of family enterprises. However, we can't take family businesses for granted. We can't merely assume, since they have been around for decades, all family enterprises will be he

The customers of your real estate investing adventure are your tenants. Though it's never guaranteed that you'll find the ideal customer 100% of the time--someone is bound to skip out on rent or cause some trouble every now and then. But you can put your best tenant screening foot forward to get a better idea of the personalities you'll be working with. Tips to Find the Ideal Customer for Your Real Estate Investment There's nothing more satisfying than landing the perfect tenants. Unfortunatel

There are many health benefits connected to having a pet, but one of the most common reasons that people welcome a furry pals into their life is because they make great companions. Cats, while not always as affectionate as other animals, are great pets because they are usually independent and quite low maintenance. Not to mention, they are especially adorable when they want to cuddle and or play with their owners. However, having a cat at home also entails some responsibilities. Besides the bas

The COVID-19 pandemic has truly put the spotlight on people’s health. On Feb. 9, 2021, the World Health Organization (WHO) announced that there are 106,008,943 confirmed cases globally. While there have been developments in the vaccine and its distribution, it will still take time to reach most of the world. And as countries wait for it to arrive on their shores, extra precautionary measures are still required to prevent the further spread of the virus. Apart from the regular washing of hands a

The narrative of the Reddit WallStreetBets investors trying to hammer hedge funds shorting the likes of GameStop, AMC theaters, and BlackBerry got a "David versus Goliath" spin in the media. The financial reality was different, but the influence of folklore, gaming ethos, and media-driven images was enormous.

With Valentine's Day quickly approaching, everyone is trying to find new and exciting ways to honor their loved ones. Gifts of flowers and chocolates have become a staple during this holiday, but some still prefer to go the extra mile to show their affection. A good idea to celebrate this holiday is by surprising your loved ones with a party. After all, how often do we get the chance to show them the lengths of our feelings for them? Whatever theme you have decided on, we listed down some decor

While English can be considered a global lingua franca, its users only account for 20% of the world's population, which is approximately 1.5 billion people. And in a world that is continuously becoming more interconnected, learning another language can become a key advantage, especially nowadays when working across time zones has become a norm. Knowing a foreign language goes beyond being able to ask for directions when you’re in another country. Being bilingual actually comes with several bene

Cliche as it may be, recent world events have proven that health truly is wealth. During a global pandemic, one must do everything to stay healthy, especially since COVID-19 is particularly dangerous to older and immuno-compromised individuals. Another observation among experts shows that people with heart disease and related conditions, like high blood pressure, are also at a higher risk of contracting the virus. In fact, high blood pressure, or hypertension, is actually considered a silent ki

The demand for wearable technology has had considerable growth in recent years. An understandable phenomenon, especially with people becoming more and more dependent on their smart devices for the simplest of tasks. The upside is, this allows for more innovations to aid and promote the health and fitness industry. An example of which are smart watches, which is a trend well-embraced by fitness junkies everywhere. If you're looking for a low-maintenance fitness companion or just wanting to upgra

When we adore someone, it's only right that we treat them the best way we can. This is why we dedicate numerous days of the year to the celebration of our loved ones - be it birthdays, anniversaries, and of course, who could forget Valentine's Day, which is just around the corner. But who can resist another day of pampering their partners especially when it is made into an unofficial holiday? Every 26th of January marks the celebration of National Spouses Day, so if you're still looking for a p

Beauty and makeup trends these days evolve so quickly that it can be difficult to keep up. One moment everyone is playing around with bold colors on their eyes, then flaunting nude tones and 'no makeup' makeup looks the next. This is why it is important to have a well-stocked arsenal of beauty essentials that can be versatile enough for you to pull together looks with ease. Whether it's for everyday wear or for an upscale glamorous event, these beauty products will keep you equipped and ready f

As technology becomes more ingrained in our daily lives, the market for compact devices like tablets and smart phones continue to grow. However, some tasks require a more heavy-duty type of computer. This is where laptops for gaming, remote work and video editing come in. Giving users high-quality specs almost equal to a full-sized desktop computer while still allowing for a compact and portable design, these kinds of laptops are usually on the pricier side of things. But one should not need to

Investing is like gambling; your chances for loss all depend on the game you're playing. It's a risky business, even with investments that guarantee a return principal. But instead of going for the high-stakes games like baccarat, choose a penny slot. You can still see substantial yields by venturing into specific low-risk investments. Generally, such investment strategies ensure you don't lose the principal sum. They also earn high-interest rates. Are you possibly considering taking chances wi

Investing is like gambling; your chances for loss all depend on the game you're playing. It's a risky business, even with investments that guarantee a return principal. But instead of going for the high-stakes games like baccarat, choose a penny slot. You can still see substantial yields by venturing into specific low-risk investments. Generally, such investment strategies ensure you don't lose the principal sum. They also earn high-interest rates. Are you possibly considering taking chances wi

Your employees know that they need more than just social security to live on once they retire. That's why retirement plans are some of the best benefits you can offer as a business owner. But not only are you giving your employees something they can build a more secure future with, but you also increase your chances of keeping great talent in your company. So give them something to grow old with; give them a great retirement account. Defined contribution (DC) plans have virtually taken control

Studies, and history, show that politicians frequently made political decisions that, oddly enough, directly benefit them.

Melanie Perkins, a 32-year-old technology entrepreneur, reportedly saw an upsurge in her digital graphics business, Canva.

Black adult performers speak out on facing racial discrimination in the porn industry.

BELGRADE, Serbia (AFP) -- An excuse to dominate the airwaves, sideline the opposition and cast himself as a saviour: President Aleksandar Vucic has emerged from the coronavirus crisis stronger than ever as he looks to extend his vice-like grip on Serbia's troubled democracy.

The ongoing coronavirus pandemic forced the entertainment industry to halt the production of various movies and TV shows. The decision was taken after the U.S. government banned large gatherings to prevent the spread of the disease. Even when the life-threatening illness continues to wreak havoc in the country, Hollywood has already started talking about resuming work and has come out with a 22-page report that includes a blueprint for resuming production amid the pandemic. According to Variet